Research

Manuscripts Under Review

  • Yoon, D., Rony, N. K., Ahmed, R., Sun F., & Seol, E. (Under Review). Do Sensation Seekers Seek for Immersive VR Ads? Effects of Virtual Reality Commercials on Consumers’ Telepresence and Responses to the Brand. Paper currently under review in the International Journal of Advertising.
  • Ahmed, R., Yoon, D., Kim, S., & Rony, N. K. (Under Review). Are Native Ads on Online News Media Effective? Examining Advertising’s Dual Mediation Hypothesis in Contexts of Native Ads. Paper currently under review in the Journal of Interactive Advertising.
  • Rony, N. K. & Ahmed, R. (Under Review). Fake News Conversation Network in Twitter: User type, Emotional Appeals and Motives in Network Formation. Paper currently under review in the Social Media + Society.
  • Ahmed, R. & Rony, N. K. (Under Review). Branding Competitive Identities of South Asian Nations in the USA: A Content Analysis of Embassy Websites. Paper currently under review in the Journal of Global Affairs.
  • Rony, N. K. & Ahmed, R. (Under Review). Sports Diplomacy Opportunities, Challenges, and Strategies: The Case of Qatar World Cup Football 2022. Paper currently under review in the Journal of Global Affairs.

Conference Papers

  • Yoon, D., Rony, N. K., Ahmed, R., Sun F. & Seol, E. (2017, November). Do Sensation Seekers Seek for Immersive VR Ads? Competitively selected paper presented at the 2017 Korea Advertising Society (KAS) Fall conference, Gangneung, S. Korea.
  • Rony, N. K., & Ahmed, R. (2017, October). Fake News Conversation Network in Twitter: User Type, Emotional Appeals and Motives in Network Formation. Competitively selected paper presented at the Southwest Education Council for Journalism and Mass Communication (SWECJMC) annual symposium, Phoenix, AZ.
  • Miranda, S., Ahmed, R., & Rony, N. K. (2017, August). Academics versus Athletics and Rhetorical Mechanisms Used by Business Schools in Brand Promotion on Social Media. Competitively selected paper presented at the AEJMC annual conference, Chicago, IL.
  • Rony, N. K., & Ahmed, R. (2017, August). Evaluating Social Media Performance of South Asian Embassies in the USA: An analysis of Audience Exposure, Engagement and Insights on Twitter. Competitively selected paper presented at the AEJMC annual conference, Chicago, IL.
  • Beard, F. K., & Rony, N. K. (2017, May). Identifying Competitors in Advertising: Comparing the Views of U.S. Corporate and Ad Agency Professionals. Competitively selected paper presented at the 15th Annual International Conference on Communication and Mass Media, Athens, Greece.
  • Ahmed, R., Yoon, D., Kim, S., & Rony, N. K. (2017, March). Are Native Ads on Online News Media Effective? Examining Advertising’s Dual Mediation Hypothesis in Contexts of Native Ads.Competitively selected paper presented at the American Academy of Advertising (AAA) annual conference, Boston, MA.
  • Ahmed, R., & Rony, N. K. (2016, November). Transparency Matrix of Native Advertising (TMNA): Enhancing Transparency in Online News Media. Competitively selected paper presented at the NCA annual convention, Philadelphia, PA.
  • Ahmed, R., Yoon, D., & Rony, N. K. (2016, November). Apps vs. Websites: Differences in Users’ Motivational and Technological Factors on the Usages of Branded Apps and Websites in Smartphone. Competitively selected paper presented at the NCA annual convention, Philadelphia, PA.
  • Kim, S., Yoon, D., Rony, N. K., Ahmed, R., & Pedersen, J. (2016, August). The Effects of Native Advertising on Journalism Values. Competitively selected paper presented at the AEJMC annual conference, Minneapolis, MN.
  • Ahmed, R., Yoon, D., & Rony, N. K. (2016, March). A theoretical explanation of forming implicit and explicit brand attitudes toward viral video advertising: Effect of content and brand familiarity in messages. Competitively selected paper presented at the AEJMC midwinter conference, Norman, OK.
  • Rony, N. K., Yoon, D., & Ahmed, R. (2016, March). The effects of alcohol-related Facebook post framing and peer influence on underage drinking attitude and intention. Competitively selected paper presented at the AEJMC midwinter conference, Norman, OK.
  • Ahmed, R., Yoon, D., & Rony, N. K. (2016, March). Forming implicit and explicit brand attitudes toward viral video advertising: Effect of perceived source credibility and message content. Competitively selected paper presented at the AEJMC midwinter conference, Norman, OK.
  • Ahmed, R., Yoon, D., & Rony, N. K. (2016, March). A theoretical explanation of psychological reactance toward anti-e-cigarette messages on health websites: Effect of Perceived Message Sensation Value (PMSV) and number of threats to freedom. Competitively selected paper presented at the AEJMC midwinter conference, Norman, OK.
  • Rony, N. K., & Ahmed, R. (2015, November). Sharing Viral Video Advertising: Building Theoretical Framework for the New Media Communication. Competitively selected paper presented at the NCA annual convention, Las Vegas, NV. Received top paper award in the Communication and Future division.
  • Ahmed, R., Yoon, D., Rony, N. K., & Kim, S. (2015, November). Engaging consumers in the new media: A content analysis of the websites and mobile applications of the Fortune 500 companies.Competitively selected paper presented at the NCA annual convention, Las Vegas, NV. Received top paper award in the Association for the Business Communication division.
  • Hill, D. N., Kochigina, A., & Rony, N. K. (2015, October). Diversity and danger: Risk communication in the heartland. Competitively selected paper presented at the 4th international conference on crisis communication in the 21st century, Lund, Sweden.
  • Rony, N. K., & Yoon, D., Kim, S., & Ahmed, R. (2015, August). “Wow! I want to share this with my twitter followers”: influencing factors on intention to retweet of branded tweet. Competitively selected paper presented at the AEJMC annual conference, San Francisco, CA.
  • Rony, N. K., Yoon, D. & Ahmed, R. (2015, May). Effects of twitted commercial messages on twitter users’ retweet and purchase intention. Competitively selected paper presented at the ICA annual conference, San Juan, PR.
  • Kim, S., Yoon, D., Rony, N. K., & Ahmed, R. (2015, March). Online news sites and native advertising. Competitively selected paper presented at the AEJMC midwinter conference, Norman, OK.